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RwandAir chooses airport.tv (Provantage Media Group) to promote its brand at Lusaka and Johannesburg Airports

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Text by Media Update


To launch its new three-times-a-week route from Johannesburg to Lusaka, RwandAir is advertising on the highly successful airport.tv® in Zambia.
To further promote the route, the airline has branded the corridors that lead to relevant international departure gates in the busy OR Tambo International Airport.

Mzukisi Deliwe, director: Airport Ads® says: “It’s simple: travellers want to know about new services and this includes new flight routes that will make getting to a destination easier. Delivering this type of information via airport.tv® and strategically placed static advertising has proved extremely successful.”

For brands wanting to communicate with a well-heeled consumer in both South Africa and Zambia, airport precincts provide ideal, captive environments.

For more information, visit www.provantage.co.za, email Mzukisi Deliwe at [email protected] or phone +27 86 177-6826. Alternatively, connect with them on Twitter.


Source : http://www.mediaupdate.co.za/News/Article/78227/RwandAir-turns-to-airporttv-to-get-the-word-out-about-its-new-route

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